Sport Management

The Sport Management degree at Limestone, combines the institution of sport to the realm of business and prepares students for one of the fastest growing career opportunities in the nation. In this major, you'll study concepts like management and leadership, marketing and promotions, and finance and economics as they pertain to the world of sport business.

The sport management professors place focus on practical learning through class projects, external partnerships, and the student club. Hands-on learning will prepare you for your career and interesting coursework will provide a strong foundation in sport business principles.

Students must be cognizant of the fact that the undergraduate degree is primarily a preparation for entry-level positions. Thus, students are encouraged to continue their education by seeking a graduate degree. 

For those looking to set themselves apart from their peers, Limestone offers a unique 4+1 program where students can graduate with both a bachelor’s degree in Sport Management and a Master’s in Business Administration (MBA) in only 5 years. Regardless of your goals, an MBA can enhance your professional opportunities.

Mission Statement

The Sport Management major prepares students to plan, manage and sustain effective sport business experiences in private, public and commercial settings. Within a business and sport philosophical context, there are emphases upon entrepreneurship, marketing and all other components of business and sport management.  Students develop a “service” sensitivity and skills applicable to the sport business industry in general.

Philosophy and Goals

The Sport Management major is designed to provide students with an introductory understanding and preparation necessary to become successful in amateur sports,  professional sports, and the sport business industry in general. The program combines core courses from the business administration and sport management disciplines that emphasize management, marketing, human resource, sound accounting practices, event and facility management, and sport communication, among others. Majors will participate in an internship program during their senior year where they apply their knowledge and skills in an academic or sport industry setting.

Limestone College Sport Management Program

Graduates go on to work in facility and event management, marketing and promotion, sport communication, sales, sport tourism and amateur and professional sport management organizations, among many others.

  • Sports Information Director
  • Director of Operations
  • Marketing Director
  • Athletic Director
  • Sport Facility Manager
  • Event Manager
  • Sporting Goods
  • Ticket Manager
  • Sport Media
  • Corporate and Community Programs
  • College Athletics
  • Recreation Sport Manager